> ## Documentation Index
> Fetch the complete documentation index at: https://docs.agentlinkops.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Build a backlink campaign editors can act on

> Choose useful assets, qualify exact publisher pages and write pitches that give an editor a concrete reason to cite your work.

Choose one useful page on your site and one reason a publisher's readers would need it. Build the campaign around that reason. Our recommended first batch is two reviewed pitches, small enough to inspect every source and learn from the replies. This is a workflow choice, not a deliverability limit.

## Choose a reason to link

| Opportunity | What makes the pitch credible | Skip it when |
| - | - | - |
| Resource addition | Your tool or guide solves a specific problem covered by the page | The list is closed, unrelated or already covers your contribution |
| Broken reference | You verified a broken citation and your page answers the same need | Your replacement only shares a keyword |
| Original research | Your dataset has a method, dates and a finding relevant to the article | You cannot substantiate the finding or explain its limits |
| Unlinked mention | The publisher names your organization or work and a citation helps readers | The mention refers to a different entity |
| Contributed article | The publisher accepts submissions and you have relevant experience or evidence | The route exists only to sell ranking links |

Use [campaign research](https://docs.agentlinkops.com/campaign-workflows.md) to gather candidates. A competitor backlink tells you where to investigate; it does not show that the editor accepts pitches. An already-live link found in discovery belongs in a verification and monitoring decision, not a request to add the same link.

## Inspect the exact page

For each candidate, keep the publisher page, your destination page, retrieval date, proposed contribution and published contact route. Explain the useful addition in one sentence. Reject pages whose audience, editorial format or submission terms do not fit. Leave inaccessible pages unresolved until you can inspect them.

Improve your destination before pitching: make the promised answer easy to find, substantiate claims, explain the method behind data and make the page usable on a phone. A generic homepage is rarely a substitute for the exact resource you described.

## Make the editor's decision easy

A pitch needs a truthful subject, the relevant part of the publisher's page, your specific contribution and a modest request. State your relationship to the resource. Keep the message short enough that the editor can assess the fit without a call.

For a hypothetical replacement pitch, the structure could be:

```text theme={null}
Subject: A replacement reference for [specific section]

Hello [published name],
The [section] on [publisher page] cites [reference]. I checked it on [date]
and found [observed issue]. Our [resource] covers [matching reader need],
including [substantiated detail]. I work on [organization/resource].

Would it be useful as a replacement? [destination URL]
If this is outside your remit, please let me know and I will close the request.
```

Fill every bracket from evidence. Omit the broken-link claim unless you actually checked it. This is an illustrative structure, not a ready-to-send message or a claim about a real publisher.

## Learn before expanding

Review actual replies, bounces and verified placements. Distinguish “wrong person,” “not useful,” “send more detail,” “paid placement” and “published.” Those outcomes suggest different changes to the contact route, asset or pitch. Opens and clicks cannot establish editorial interest.

Our starting recommendation is one relevant follow-up after enough time for an editorial response, only if no reply or stop request has arrived. Set the interval for that campaign; do not treat silence as permission for an indefinite sequence. Stop when asked. Keep suppression effective across every sender you use.

Earn editorial citations on their merits. Google's [link-spam policy](https://developers.google.com/search/docs/essentials/spam-policies#link-spam) covers paid ranking links, excessive exchanges and other manipulative schemes; paid placements require appropriate link qualification. Do not promise rankings or insist on keyword-rich anchor text.

Track reviewed prospects, actual sends, substantive replies, evidence-confirmed placements and retained live links separately. Compare results within the same campaign and observation period; a reply rate is not a link-win rate. [Start with Gmail](https://docs.agentlinkops.com/guides/outreach-gmail.md), then use [AgentLinkOps campaign records](https://docs.agentlinkops.com/guides/outreach.md) to preserve the evidence.


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