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Choose your website first. Competitors compares each competitor with that website’s saved Links list.

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Look up a competitor

  1. Choose your website and open Competitors.
  2. Enter a competitor’s domain and read the price shown for your workspace.
  3. Choose Analyze. You can leave the page while the lookup runs.
  4. Review the low-spam sites that link to the competitor but are absent from your saved Links list, then open promising publisher pages.
A fresh lookup retrieves up to 1,000 backlinks from an index. It does not cover every backlink or prove those links are still live. A recent saved lookup can be reused without a new purchase. If lookups are disabled, Analyze saves the competitor without retrieving links. Check availability.
Shared-credit workspaces use 1,000 credits for a fresh full lookup; legacy plans can show a dollar price. Read your workspace’s offer. One backlink lookup can run at a time, including Find my backlinks; wait if another is running.Keep up to ten competitors per website. With two or more, each gets a tab. Analyze reuses a lookup less than 24 hours old at the same competitor-set revision. An older lookup or a changed competitor set starts fresh work. ⋯ → Look up again requests newer data sooner. Remove takes a competitor off the list but keeps its saved lookup in workspace history.Viewers can read saved lookups. Lookups, removal and page checks require permission to find backlinks and change links for the website.

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Read the answer first

When the lookup finishes, the page leads with one sentence: how many sites with a low Spam risk link to the competitor but not to your website. A low Spam risk means 30 or less on the index’s 0–100 scale. A site with no Spam risk score doesn’t count, because a missing score isn’t proof that a site is clean. The next line puts that number in context: how many sites link to the competitor in this lookup, how many of them also link to you, and how many others have a higher Spam risk or no score. “Links to you” means your Links list for this website already has a link from that site, including paused links and prospects but not archived ones. Sites count by their main domain, so blog.example.com and example.com are one site. It isn’t a new check that your link is live. Strongest sites to approach lists up to five of the low-spam sites, strongest Domain strength first, with how many of the competitor’s links each one has and an example page. Open promising source pages and read the link text and competitor destination. Links to you compares the publisher with your saved Links list. Status initially reflects the backlink index’s observation; a completed page check supplies fresher evidence.
Below the answer, the competitor’s links appear in a table laid out like your Links table, strongest site first:
  • Source page shows the linking page and the link text.
  • Links to you reads Links to you or Doesn’t link to you for the linking site.
  • Link type reads Nofollow or No type yet. These links have no saved type, tags or Google check, so Tags and In Google start hidden.
  • Status shows Live or Lost as the backlink index last saw the link, until you check the page yourself.
  • Domain strength (0–1,000) estimates the linking site’s strength. Spam risk (0–100) scores the spam signals the index found for that site; higher means more signals. Page strength (0–1,000) estimates the linking page and starts hidden. Their page, the competitor page that receives the link, also starts hidden.
  • Checked shows when the page was last checked, or when the index last saw it.
The three scores come from a third-party backlink index and keep its scales. They aren’t Google PageRank or another tool’s score, and a Spam risk score alone doesn’t mean a Google penalty. A missing score reads Unavailable. Hover a column header to read what it measures.
Each row’s ⋯ menu has Open page and Copy task for your agent, plus Check this page if you can change links. Check this page fetches that one page once, uses one check from your allowance and starts no recurring monitoring. Choosing it again on the same UTC day returns the same check. The row’s Status updates when the check finishes, usually within a minute. A lookup covers the competitor’s top backlinks in the index on the day it ran. It doesn’t cover every link on the web, and a missing site isn’t proof that it doesn’t link to them.

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Hand the research to your agent

Choose Copy for your agent to ask your agent for a ranked shortlist. It should read all saved rows, inspect publisher fit and find a contact route. Review the recommendations before starting outreach or buying more research. Copying the task starts no work in AgentLinkOps.
Copy for your agent copies a task with the lookup’s reference, its counts and up to 25 of the strongest low-spam sites. It asks your agent to read every saved row, skip links with a Spam risk above 30, decide whether your website fits each remaining site that doesn’t link to you, find who edits it and return a ranked shortlist. The task tells your agent not to send outreach or start new paid lookups without asking you. Copying or pasting it starts nothing in AgentLinkOps.
When a site starts linking to you, add the page to monitoring. Campaign workflows covers the decision and draft process outside AgentLinkOps.

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Agent and API workflow

An agent runs the same lookup with explicit identifiers and consent:
  1. Keep the website’s competitors in a competitor set with create_competitor_set or update_competitor_set. Read the set first with get_competitor_set.
  2. Call prepare_competitor_supplier_inventory with the website’s projectId, the set’s setId and current revision, and one competitor’s memberId. It returns kind: "saved_run" when that competitor has a lookup from the last 24 hours at the same set revision. Otherwise it returns kind: "offer" with the lookup’s limits; the offer expires after five minutes. Pass forceRefresh: true to skip a saved lookup and get a new offer, as Look up again does.
  3. Within five minutes, start the offer with start_competitor_supplier_inventory as the same caller, passing an idempotency key and consent: true only after the person agrees. Retrying with the same key returns the same lookup. If another lookup is running in the workspace, the start is refused; try again when it finishes.
  4. Follow it with get_competitor_supplier_inventory using the returned run id, then read the rows with list_domain_baseline_candidates and the same runId, following next_cursor. Each row keeps the index’s own metric names under provider_metrics.dataforseo: domain_from_rank is Domain strength, backlink_spam_score is Spam risk and page_from_rank is Page strength.
  5. Check one page with verify_discovery_candidate when fresh evidence would change a decision. Pass the row’s discovery_run_id as runId, its id as candidateId and an idempotencyKey. The row’s discovery_run_id is a different id from the lookup’s. Each check uses one check from your allowance.
Reading a saved lookup never buys data, checks pages or starts monitoring. If a lookup didn’t finish, the page says so; choose Look up again from ⋯.