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Choose one useful page on your site and one reason a publisher’s readers would need it. Build the campaign around that reason. Our recommended first batch is two reviewed pitches, small enough to inspect every source and learn from the replies. This is a workflow choice, not a deliverability limit. Use campaign research to gather candidates. A competitor backlink tells you where to investigate; it does not show that the editor accepts pitches. An already-live link found in discovery belongs in a verification and monitoring decision, not a request to add the same link.

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Inspect the exact page

For each candidate, keep the publisher page, your destination page, retrieval date, proposed contribution and published contact route. Explain the useful addition in one sentence. Reject pages whose audience, editorial format or submission terms do not fit. Leave inaccessible pages unresolved until you can inspect them. Improve your destination before pitching: make the promised answer easy to find, substantiate claims, explain the method behind data and make the page usable on a phone. A generic homepage is rarely a substitute for the exact resource you described.

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Make the editor’s decision easy

A pitch needs a truthful subject, the relevant part of the publisher’s page, your specific contribution and a modest request. State your relationship to the resource. Keep the message short enough that the editor can assess the fit without a call. For a hypothetical replacement pitch, the structure could be:
Fill every bracket from evidence. Omit the broken-link claim unless you actually checked it. This is an illustrative structure, not a ready-to-send message or a claim about a real publisher.

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Learn before expanding

Review actual replies, bounces and verified placements. Distinguish “wrong person,” “not useful,” “send more detail,” “paid placement” and “published.” Those outcomes suggest different changes to the contact route, asset or pitch. Opens and clicks cannot establish editorial interest. Our starting recommendation is one relevant follow-up after enough time for an editorial response, only if no reply or stop request has arrived. Set the interval for that campaign; do not treat silence as permission for an indefinite sequence. Stop when asked. Keep suppression effective across every sender you use. Earn editorial citations on their merits. Google’s link-spam policy covers paid ranking links, excessive exchanges and other manipulative schemes; paid placements require appropriate link qualification. Do not promise rankings or insist on keyword-rich anchor text. Track reviewed prospects, actual sends, substantive replies, evidence-confirmed placements and retained live links separately. Compare results within the same campaign and observation period; a reply rate is not a link-win rate. Start with Gmail, then use AgentLinkOps campaign records to preserve the evidence.